How to Run a Facebook Fundraiser
We get asked often how to run a Facebook Fundraiser, because in the past year they have been very successful for us. We began our monthly $5 Friday Fundraisers in July 2018. Prior to that, we would have $5 Friday Fundraisers in our 100 Humanitarians International Facebook group, but because of analytics, it wouldn’t get seen very much. We were driving donations to our website and not right on Facebook. We launched our first $5 Friday Fundraiser with a goal to raise the funds for 300 Days for Girls reusable feminine hygiene kits. It was hugely successful, and we were able to fund the remaining kits we needed to donate to girls in Kenya for 2018. Our goal with our Facebook Fundraisers, is to also build our 100 Humanitarians International Facebook Group and Facebook Page.
1. Choose a Cause
When you choose a nonprofit to fundraise for on Facebook, 100% of your donation goes to that nonprofit. When you choose a specific person or project outside of a nonprofit, the fees are taken out. Funds are not sent until generally 45-70 days after your fundraiser ends, so be aware of that. This is not a fast way to fundraise, so plan a few months in advance if you can. We recommend organizations where at least 75% of your donation or more goes to projects and not to salaries.
2. Choose a Project
If you are choosing a nonprofit, try to determine where your fundraising efforts will go. Is it towards a project, is it administrative costs? People are more likely to donate, if it is to something specific. For example, when someone does a birthday fundraiser for 100 Humanitarians International on Facebook, I always ask them where they want the funds to go, once we receive them. We have four different areas that we fundraise for:
Women’s Initiatives – Days for Girls kits, underwear, HopeSaCs
Educational School Fees – 25 students
Business Boxes for Families – garden towers, chickens, goats, water filters, kitchen kits
Building Projects – training centers and the Emparnat Cultural Centre
3. Choose Pictures and Stories
Facebook has default pictures for fundraisers that have nothing to do with the nonprofit or cause you are raising funds for. We recommend gathering pictures and stories that you want to use, to help people understand why you are fundraising, what the cause means to you, and how you would like it to help. The more often you post during your fundraiser, the more likely it is to show up in the newsfeeds of the people you have invited to participate. We recommend that if you are going to host a fundraiser to make the commitment to post at least 3 times a week during the duration.
4. Choose the Length of Time
We have found that the best length of time for $250-500 fundraisers is about two weeks, and above that is around four weeks.
5. Thank Every Donor!
Facebook will notify you, as the host, when someone donates. You can go in and thank every single donor and personalize it. We also like to keep track of the people who have donated on a spreadsheet, so that we can contact them to show them where their money went, invite them to events and to go on expeditions, and to invite them to fundraisers in the future.
We hope this gives you some ideas! To see where our $5 Facebook Fundraiser donations go, and to get notified of new monthly fundraisers, join our Facebook Group!
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